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Facebook vs. Instagram

Posted by Chris Mayer on May 25, 2017

You may already know that Facebook and Instagram are now fully integrated for advertising, but have you ever wondered which platform is best for your business? With continual updates to Instagram as an advertising platform, the platform has closed the gap between Instagram’s ad type availability when compared to that of those available on Facebook. But even as the platforms become more similar in their advertising offerings, the question remains, when is it best to choose Instagram over Facebook, or vice versa?

At Tiger Pistol, our philosophy is: 

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Topics: Facebook, Small and Local Business, SMB/Local Providers

Insider Info from Facebook’s Partner Bootcamp and F8 Conferences

Posted by Talia Wachtel on May 16, 2017

A couple of weeks ago, three of us from Tiger Pistol’s Client Management & Operations teams attended the Facebook Marketing Partner Bootcamp, and two of our engineers attended F8. Both events were fantastic, and there are some really exciting product enhancements and updates that we’re looking forward to leveraging to further enable our clients to drive success with Facebook ads at scale.

Facebook is Still the Clear Winner in the Social Space

Sure, there are those who say, “What about Snapchat? And Twitter?” I’m not discounting them as irrelevant. However, when it comes to social dominance, there’s no question that Facebook and Instagram have it, and even more evidence to that effect came out today in this article by VentureBeat.  At the conference, they reiterated their user-base numbers, which never cease to amaze:

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Topics: Facebook, SMB/Local Providers, Facebook Product Releases

Success with Facebook Ads: Is it as Easy as You Think?

Posted by Lucy Archard on May 8, 2017

By now we all know that Facebook’s advertising capabilities are extremely accessible when it comes to doing it yourself - you can create your Business Page for free, and then with little effort start running ads with as much or as little budget as you like, to pretty much whoever you like, wherever you like.

Sure, I’d definitely say it’s easy to create and launch an ad on Facebook. But is it easy to do it well, and in such a way as to see significant return on investment? Not so much.

To give you an idea, these are the kind of questions you should know the answers to in order to run a well thought-through Campaign, that is likely to give you real, business-value results:

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Topics: Facebook, Small and Local Business, SMB/Local Providers

The Low Cost, Insanely Easy Way to Get Results with Facebook Advertising

Posted by Mary Kay Hyde on May 4, 2017

If you’re a small business owner, you’re busy. Really busy. In addition to running a business, you can probably be found trying to also run HR, marketing, sales, finance, operations and dealing with every imaginable administrative task.

That’s why, when social media exploded on the scene, many small business owners were slow to adopt. Once they finally did, they often went with a “if I build it, they will come” approach, creating a page for their business and leaving it at that. And while you can share content and engage your fans using a business page, it’s simply not sufficient for promoting business in a big way. Not only is it time consuming to create interesting, engaging content, you must also then remember to reply (in a timely fashion) to anyone who responds. More importantly, content posting alone limits potential reach, with only 2.6% of Fans seeing page posts at any given time (adweek.com, 2015).

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Topics: Facebook, Small and Local Business, SMB/Local Providers

The Facebook Eco-System: Why It’s Top Of It’s Game

Posted by Lucy Archard on April 25, 2017

Every now and then articles crop up stating “Facebook is dead”, or “young people don’t use Facebook anymore”, or “LinkedIn is the new Facebook”.

But none of these are true. Nor have they ever been, since its launch in 2004.

Facebook has gone from strength to strength over its thirteen years, leaping over various hurdles, molding its offering and diversifying extensively to suit its users’ needs with each passing year.

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Topics: Facebook

Why Facebook is an Essential Marketing Tool for any Small or Local Business

Posted by Lucy Archard on April 11, 2017

Gone are the days when Facebook could be passed off as the latest fad. With 1.87 billion active users each month and four million active advertisers, the social platform is not only here to stay, it’s also completely dominating the world of social networking.

What’s more, it’s entirely transforming the way small and local businesses market themselves. As a business leader, if you don’t want to fall behind and lose out to your numerous competitors, ignoring the phenomenon that is Facebook advertising is a seriously bad move. Here’s why you really should consider jumping on the social media bandwagon.

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Topics: Facebook, Small and Local Business, SMB/Local Providers

Is Grey the New Black?

Posted by Grace Lum on April 6, 2017

And we’re not talking the 50 Shades kind!

According to a new study more people over the age of 65 are using Facebook1. The study found that the increasing numbers were a result of them wanting to reconnect with old friends and maintain existing relationships, such as a desire to see what their children and grandchildren were doing. This brings to mind one of my favorite all time posts on Facebook. . .

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Topics: Facebook, Small and Local Business

Restricted and Prohibited: Facebook Ad Rules to Live by, Part 2 of 2

Posted by Mary Kay Hyde on April 4, 2017

We're back with Part 2 of our insight on Facebook's restricted and prohibited ad content. Today, it's all about the prohibited kinds, so pay close attention! Whether managing ads for yourself or selling Facebook ads to a customer, it’s important to understand Facebook’s advertising guidelines clearly, particularly around restricted and prohibited content. Otherwise, your ad could get delayed or removed, and worse, your page could get flagged for publishing prohibited content.

That Facebook has rules that restrict or prohibit certain content is a really a benefit to us all. The rules represent not only good advertising practices but good common sense and decency.

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Topics: Facebook, Small and Local Business, SMB/Local Providers

Restricted and Prohibited: Facebook Ad Rules to Live by, Part 1 of 2

Posted by Mary Kay Hyde on March 30, 2017

Whether managing ads for yourself or selling Facebook ads to a customer, it’s important to understand Facebook’s advertising guidelines clearly, particularly around restricted and prohibited content. Otherwise, your ad could get delayed or removed, and worse, your page could get flagged for publishing prohibited content.

Here's Part 1 of our 2-part series on restricted and prohibited ad content. Part 1 focuses on restricted content.

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Topics: Facebook, Small and Local Business, SMB/Local Providers

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