blog-header_copy_centered.png

The Facebook Eco-System: Why It’s Top Of It’s Game

Posted by Lucy Archard on April 25, 2017

Every now and then articles crop up stating “Facebook is dead”, or “young people don’t use Facebook anymore”, or “LinkedIn is the new Facebook”.

But none of these are true. Nor have they ever been, since its launch in 2004.

Facebook has gone from strength to strength over its thirteen years, leaping over various hurdles, molding its offering and diversifying extensively to suit its users’ needs with each passing year.

Read More

Topics: Facebook

Why Facebook is an Essential Marketing Tool for any Small or Local Business

Posted by Lucy Archard on April 11, 2017

Gone are the days when Facebook could be passed off as the latest fad. With 1.87 billion active users each month and four million active advertisers, the social platform is not only here to stay, it’s also completely dominating the world of social networking.

What’s more, it’s entirely transforming the way small and local businesses market themselves. As a business leader, if you don’t want to fall behind and lose out to your numerous competitors, ignoring the phenomenon that is Facebook advertising is a seriously bad move. Here’s why you really should consider jumping on the social media bandwagon.

Read More

Topics: Facebook, Small and Local Business, SMB/Local Providers

Is Grey the New Black?

Posted by Grace Lum on April 6, 2017

And we’re not talking the 50 Shades kind!

According to a new study more people over the age of 65 are using Facebook1. The study found that the increasing numbers were a result of them wanting to reconnect with old friends and maintain existing relationships, such as a desire to see what their children and grandchildren were doing. This brings to mind one of my favorite all time posts on Facebook. . .

Read More

Topics: Facebook, Small and Local Business

Restricted and Prohibited: Facebook Ad Rules to Live by, Part 2 of 2

Posted by Mary Kay Hyde on April 4, 2017

We're back with Part 2 of our insight on Facebook's restricted and prohibited ad content. Today, it's all about the prohibited kinds, so pay close attention! Whether managing ads for yourself or selling Facebook ads to a customer, it’s important to understand Facebook’s advertising guidelines clearly, particularly around restricted and prohibited content. Otherwise, your ad could get delayed or removed, and worse, your page could get flagged for publishing prohibited content.

That Facebook has rules that restrict or prohibit certain content is a really a benefit to us all. The rules represent not only good advertising practices but good common sense and decency.

Read More

Topics: Facebook, Small and Local Business, SMB/Local Providers

Restricted and Prohibited: Facebook Ad Rules to Live by, Part 1 of 2

Posted by Mary Kay Hyde on March 30, 2017

Whether managing ads for yourself or selling Facebook ads to a customer, it’s important to understand Facebook’s advertising guidelines clearly, particularly around restricted and prohibited content. Otherwise, your ad could get delayed or removed, and worse, your page could get flagged for publishing prohibited content.

Here's Part 1 of our 2-part series on restricted and prohibited ad content. Part 1 focuses on restricted content.

Read More

Topics: Facebook, Small and Local Business, SMB/Local Providers

Never miss a Tiger Pistol blog post! Subscribe below!

Subscribe to the Blog