Blog

Facebook vs. Instagram

You may already know that Facebook and Instagram are now fully integrated for advertising, but have you ever wondered which platform is best for your business? With continual updates to Instagram as an advertising platform, the platform has closed the gap between Instagram’s ad type availability...

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Insider Info from Facebook’s Partner Bootcamp and F8 Conferences

A couple of weeks ago, three of us from Tiger Pistol’s Client Management & Operations teams attended the Facebook Marketing Partner Bootcamp, and two of our engineers attended F8. Both events were fantastic, and there are some really exciting product enhancements and updates that we’re looking...

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Success with Facebook Ads: Is it as Easy as You Think?

By now we all know that Facebook’s advertising capabilities are extremely accessible when it comes to doing it yourself - you can create your Business Page for free, and then with little effort start running ads with as much or as little budget as you like, to pretty much whoever you like,...

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The Low Cost, Insanely Easy Way to Get Results with Facebook Advertising

If you’re a small business owner, you’re busy. Really busy. In addition to running a business, you can probably be found trying to also run HR, marketing, sales, finance, operations and dealing with every imaginable administrative task.

That’s why, when social media exploded on the scene, many...

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The Facebook Eco-System: Why It’s Top Of It’s Game

Every now and then articles crop up stating “Facebook is dead”, or “young people don’t use Facebook anymore”, or “LinkedIn is the new Facebook”.

But none of these are true. Nor have they ever been, since its launch in 2004.

Facebook has gone from strength to strength over its thirteen years,...

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Why Facebook is an Essential Marketing Tool for any Small or Local Business

Gone are the days when Facebook could be passed off as the latest fad. With 1.87 billion active users each month and four million active advertisers, the social platform is not only here to stay, it’s also completely dominating the world of social networking.

What’s more, it’s entirely...

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Is Grey the New Black?

And we’re not talking the 50 Shades kind!

According to a new study more people over the age of 65 are using Facebook1. The study found that the increasing numbers were a result of them wanting to reconnect with old friends and maintain existing relationships, such as a desire to see what their...

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Restricted and Prohibited: Facebook Ad Rules to Live by, Part 2 of 2

We're back with Part 2 of our insight on Facebook's restricted and prohibited ad content. Today, it's all about the prohibited kinds, so pay close attention! Whether managing ads for yourself or selling Facebook ads to a customer, it’s important to understand Facebook’s advertising guidelines...

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Restricted and Prohibited: Facebook Ad Rules to Live by, Part 1 of 2

Whether managing ads for yourself or selling Facebook ads to a customer, it’s important to understand Facebook’s advertising guidelines clearly, particularly around restricted and prohibited content. Otherwise, your ad could get delayed or removed, and worse, your page could get flagged for...

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Social Advertising: How SMBs are Fueling the Growth in Online Advertising

Capturing and converting customers through online presence and social media marketing efforts is a critical part of any local small business marketing plan. Resellers must go beyond the basics of social advertising, providing customers with cost-effective direct response campaigns that drive...

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